What to Include in Your Website’s Meta Descriptions

All About SEO

When it comes to Search Engine Optimization (SEO), there’s a simple, yet crucial, task every business should do—write SEO-friendly page titles and meta descriptions for your website. Good title tags and meta descriptions are incredibly important to SEO and enticing searchers onto your website. First, your page title ensures that you rank highly on search results for specific keywords. Second, an enticing description will motivate people to actually click through to your website. 


What Are Title Tags & Meta Descriptions?


The title tags and meta descriptions are the first two things people see when your website shows up in a Google search. They appear on a search engine results page (SERP) and tell both people and search engines what a specific web page is all about.

  • The title tag is a piece of code that identifies the title of the web page and is the primary headline in each Google search result. It also appears at the top of your web browser to help you identify which page you’re on.
  • The meta description is a tag about 155-160 characters in length that summarizes a web page’s content.

While title tags are the only thing that influences Google’s ranking algorithm, both are important for SEO. 

What to Include in an SEO-Friendly Business Description with Title Tags & Meta Descriptions

So, how do you optimize your website’s title tag and meta descriptions for search? Here are a few keys:

1. Be intentional about the length of your title tags and meta descriptions. 

The descriptions you use for your title tags and metadata should be long enough to share all your important information, but short enough that the content doesn’t get cut off in Google. For title tags, that sweet spot is between 50-60 characters, according to Moz. While your meta descriptions may be a bit longer, we recommend focusing on the first 110-130 characters 

2. Identify the most relevant keywords for your business.

You need to make it clear to both users and search engines what your page is about. To do that, make sure you include keywords that relate to the topic or subject matter of the page. This is why it’s important to identify the right SEO keywords for your business before you write the descriptions.

3. Include the most relevant keywords first. 

Capturing the attention of your audience on Google is key. Research shows that people tend to focus on the first 2-3 words of a headline. In addition, keywords closer to the beginning of the title tag may also have more impact on search rankings, according to Moz.

4. Write in a way that resonates with your audience.

While focusing on keywords is important, you also want your meta description to resonate with people. Don’t overcomplicate the description to fit in all the keywords. Write your title tags and meta descriptions in a way that speaks to users’ needs and communicate the benefits of what the specific page has to offer. 

Ultimately, the title tag and meta description you write is a promise you make to searchers. It’s what captures your audiences’ attention and says, “This is the page you’re looking for.” If you’re struggling to figure out what to write in your business description, our team at The SEO Silo can help. We’d love to connect and help you drive more visitors to your website—and ultimately more customers to your business. 

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